Should I Get an SEO Audit?

Any search engine optimization (SEO) strategy can give you a return on your investment, but professional SEO audits can help you create the perfect strategy with faster results. SEO audits with action plans are a comprehensive analysis of your business’s website’s current optimization status on search engine ranking pages.

If you need to improve your business’s website’s search engine rankings, gain organic web traffic, increase your conversion rates, and establish yourself as an authority in your industry, you should invest in an SEO audit. Businesses across industries and fields can stand to benefit from a comprehensive SEO audit and actionable SEO strategy.

In this article, we’ll explore what you can expect from an SEO audit and the benefits of an SEO audit.

What Is an SEO Audit?

SEO audits are complete analyses of your website, focusing on SEO issues that could affect your website’s ranking in the search engine results page (SERP) rankings. The average consumer will click on posts and websites that are on Google’s first page of results for their search, and if your website makes it to that first page, you may see a substantial influx in organic web traffic.

So, how do you get those coveted spots? SEO audits are the first step. While audits can vary from agency to agency, your audit should include a comprehensive picture of your website’s optimization level, what’s working, and what isn’t. You can usually expect SEO auditors to include information on your website’s:

• Indexability

• Technical SEO

• Organic rankings

• On-page SEO

• Internal and external linking

• Page speed

• Website usability from a user standpoint

We recommend starting with a full SEO audit to get the most complete picture of your website’s current status so you can build out your goals and strategy from there. 

How often should you get an SEO audit? Typically, most businesses only need a full SEO audit annually, depending on the size of their business, their goals, and number of webpages. Still, every business should conduct quarterly or monthly SEO audits depending on their goals. 

Certain goals, like measuring conversions or increasing web traffic, can be measurable in shorter term sprints. By conducting regular audits, you can track and adjust your strategy in a timely manner to keep up with current trends.

Benefits of an SEO Audit

There are several benefits to conducting SEO audits, including:

Improve Website Performance

SEO audits take a deep-dive into your website’s performance, identifying issues and key opportunities to improve its overall health. A full-service audit agency, like High Voltage, can help you resolve issues and optimize your website. Fully-developed, user-friendly websites have a greater likelihood of ranking higher on SERPs and allow you to rank for more keywords.

Boost Organic Web Traffic

As you rise the ranks on the SERPs, your pages are more likely to get clicked on by your target audience. Organic clicks increase web traffic and with optimized, engaging web content, those casual users may spend more time on your website, converting those clicks into warm leads, customers, and clients.

Build Brand Credibility

SEO audits can help you create an outline for high-quality content to publish to your website to boost your rankings on SERPs and gain meaningful engagement from your target audience. By using white hat SEO techniques to develop accessible, engaging content, you establish yourself as a knowledgeable authority in your industry. When users see your brand frequenting the top of the SERPs and interact with your quality content, you become their go-to source for everything in your industry.

Gain Insights Into Competitors

By working with an SEO auditing agency, you can get a closer look at what your competitors are doing‒including what’s working for them and what you should avoid. High Voltage can perform a comprehensive competitor analysis that will help you improve your own company’s marketing strategy. This can include noting keywords your competitors are ranking for, successful blog headlines or page titles, and other marketing strategies.

Ready to boost your website’s presence and see a return on your investment? Contact High Voltage today for your discovery call!